Matt Burns went live with CFO-turned-CEO Christina Ross and her Mayfield Fund partner, Rajeev Batra, to talk about the story behind Ross's company, Cube, and how it meets its customers where they’re at. Hear how this novel approach was developed, and attracted investments from major firms.
This week, Matt Burns spoke to CFO turned CEO Christina Ross and her Mayfield partner Rajeev Batra. Christina's story is great - Prior to founding Cube, she ran finance at corporations and high-growth startups.
On today's episode, we talked all about the shifting role of a CFO, how Cube caught Mayfield's eye, how startups can acquire customers from the beginning, and why you should consider buying your kid a cash register. As always, we ended the show with Pitch Practice: 3 entrepreneurs got to pitch their business to Christina and Rajeev in return for their feedback and advice.
You can watch the full interview, including slides from Cube's pitch deck, on our YouTube channel.
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Where did Cube come from, and where is it today?
When did Mayfield invest, and what was your first meeting like?
How did Cube pitch its product in its 2022 fundraise?
What did Mayfield find most intriguing about the product, and see its place in the vertical?
From CFO to CEO